On the May 4th Youth Day not long ago, "Hou Lang" launched by station B successfully refreshed the screen and caused a lot of discussions. This article discusses the marketing event of "Hou Lang" from the perspectives of content, rhythm, and public opinion. Station B this year is very good at marketing. Standing behind the May 4th Youth Day, the text message service actions of the major social media platforms were a little mediocre, because under the catalyst of the May 1st holiday, the consensus of all platforms is: offline large-scale lifting of isolation and encouraging travel, this is not online The best marketing node. But why does Station B rely on "Hou Lang" to swipe the screen in one fell swoop and become the target of heated discussions on the entire network? From the perspectives of content, rhythm, public opinion, etc., we reviewed "everything" about the marketing event of "Houlang". "The sword goes sideways", creating popular Data shows that as of January this year, as a mainstream social media platform, the monthly activity of Station B was only 130 million, text message service accounting for 1/5 of the monthly activity of the rising star "Douyin" platform. According to the fourth quarter financial report of Station B in 2019, total revenue increased by 74% year-on-year to RMB 2.0078 billion, achieving three consecutive quarters of growth. But the net loss is still as high as 387.2 million yuan, which is the eighth consecutive quarter of losses since its listing in the United States in March 2018. Under the two-way action of internal and external pressure, breaking the circle is a necessary measure for station B: find users, stimulate empathy, create popularity, and increase popularity. According to the statistics of the Weibo Yi big data platform, the user group of station B is still dominated by the younger generation under the text message service age of 25. In the festivals of the mainstream groups, "empathy" and "pointing" are promoted, which is precisely what gathers traffic. Perfect moment. For example, Taobao gave birth to a new commercial festival through the "Double 11" campaign in 2009. Although the purpose and results of the "Youth's Day" marketing at Station B are different, the process seems to have the same effect: the method of "creating popular" is used in the nodes to achieve the cultural identity of a large number of users. ", the broadcast value is true. Through young people's "youth video mixing and cutting", combined with the encouragement of young people from a third perspective,