0. Entrepreneurial direction of "incremental market" - 3 trillion fitness and leisure industry scale
In recent years, with the upgrade of residents' consumption level, the demand for physical beauty has exploded. Men need to lose weight and gain muscle, and women need to lose weight and shape. The vest line is Buy email list frequently on the hot search list, and ordinary people begin to pay attention to the shaping of a healthy and healthy personal image.
After the release of Document No. 46, after national fitness became a national strategy, the public's attention to sports and fitness has also increased rapidly. iResearch data: The scale of the fitness and leisure industry in the next ten years will increase from 800 billion in 2015 to 3 trillion in 2025.
1. A "reliable" entrepreneurial team - a group of post-90s geeks
Keep is a reconstruction from 0 to 1 of the ape question library. In 2012, Wang Ning joined Yuantiku as an intern. He took 150 interns to do the college entrance examination for the new project Yuantiku, from finding a house, decorating, recruiting to managing the necessities of life for these 150 people. This experience not only made Wang Ning go from 0 to 1. He also gained product partner Peng Wei. The two values are similar, and their personalities and work styles can complement each other: "Wang Ning's strengths lie in team integration, marketing, and operations, while Peng Wei's strengths are products and technology."