In the second half of 2018, I switched to community-oriented products. Since then, I have been planning to do a research on two vertical community products that I commonly use. The work in the second half of the year was a little busy, and this plan was repeatedly delayed. Recently, after several major iterations of our community products, my work pace can finally slow down, and I can finally take some time to complete this research. I plan to investigate two commonly used products with community attributes-Keep and Motobang. The main reason for contacting Keep is that I have been using it to record the riding process during my riding (bicycle), and I have recorded more than
I am thinking about it, and I also plan to business email list buy another one in the spring of next year, so the application of Motobang is also in high-frequency use. Both products are not pure community products, they have various attributes such as tools, communities, e-commerce, etc. This article will mainly focus on the community attributes of the two products from product positioning, user structure, product functions, and product operations. A brief analysis of the two products, talk about some of their own understanding. 1. Product positioning There is still a strong publicity in the positioning of the two products: Combination of tools, communities, and e-commerce :
For specific vertical user groups: The two products are also oriented to specific segments, Keep provides services to users with fitness needs, and Motobang provides services to motorcycle enthusiasts. 2. User structure Both products have clear user stratification, which can be simply understood as expert users and general users: At present, both products adopt the authentication mode for Daren users: Keep's certification system: Keep's certification system is divided into two categories: The first category: identity authentication, practitioners in related industries, aiming to output professional content; The second category: K-star certification, the number of fans is large, and the net red in the community.