As we all know, it's easy for marketers to brag about the quality of their product or service. Writing compelling copy, taking eye-catching photos or even producing glamorous videos are all tactics we use to draw attention to our brands. While all of these strategies can be successful, there really is no better way to gain trust and prove your brand's validity than customer testimonials.
Testimonials divert the salesperson's attention and focus it on the customer. Your cell phone number list customer was once in the shoes of the buyer, debating which product to choose, comparing prices, reading marketing message after marketing message. Once the potential new buyer hears about someone they can really relate to - someone who isn't being paid to say those wonderful things - then their confidence deepens and their chances of buying increase.
Chow Now
Another beauty is the ChowNow customer testimonial page. Its simple design focuses on remarkable customer videos and quotes. This approach is clear, simple, and easy to navigate - not bogged down with large chunks of text that can be overwhelming and easy to ignore. ChowNow has clearly invested in sending a video team to their customers' restaurants to produce these high quality video testimonials, but I bet it was worth it. Video can be the best way to display happy customers because it allows the viewer to connect on an emotional level that can be harder to convey through text alone.
Startup Institute
The Startup Institute has used its business model to create a unique and compelling way to display customer testimonials in the form of “love letters”. Startup Institute is a career accelerator that empowers professionals to learn new skills, take their careers in a different direction, and pursue careers they are passionate about. Naturally, they receive praise from students who have completed the program. Whether it's a student elated to have landed their dream job or simply a message of appreciation, these letters are truly authentic testimonials. This page is a creative and thoughtful way to share positive customer reviews and testimonials.