The world has been turned upside down and reversed. Amazon has snacked on the world's leading supplier of non-GMO cheetos. There were fidget spinners. Other things happened. While we've already had a handful of PPC experts weigh in on the hottest strategies to launch search and social media this year, it seemed high time to tackle ALL the latest features, across all platforms, that can impact your digital marketing strategy. Below, you'll find highlights of the search and social channels our products currently support, as well as some potentially paradigm-shifting features from other digital advertising platforms!
Best New AdWords Features
While I'd love to focus on some of the new targeting features revealed at this year's Google Marketing Next, there's a big, shiny elephant in the room. So, naturally, I'm kicking off the list of best new online advertising features of 2017 with the updated AdWords UI. While this last step might make it hard for some to consider the cell phone number list new AdWords UI a true flagship feature of 2017 (so far), I'm not one of those people. The elegance alone is worth a conversation, but it's the little extras - things that aren't even available in the current UI - that get my juices flowing.
Mark Irvine, Senior Data Scientist at WordStream, wrote about some incredibly useful features hidden in the "New AdWords Experience" (like improved and beautiful reports) if you want to learn more! One of the biggest advantages of search over traditional modes of advertising is the ability to discern intent. But while a business query is a great place to start, not all iterations of “buy Nikes for men” are created equal.
That's why Google has extended its in-market audience feature to search.
It doesn't matter if you sell SaaS services or Subaru Foresters: the ability to increase your reach (and your bids) to searchers with an active search history for your product is a boon to your business. CTR may not be your most important KPI, but increasing the rate at which prospects click on your text ads means more opportunities to drive conversions. Enter promotion extensions, a method by which advertisers can display a small price (and price!) for their products directly on the SERP, like this: