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On the bright side, the onslaught means companies Buy Bulk SMS Service viewed the new law as an opportunity to reevaluate their business processes, work out a GDPR-compliance plan with their legal teams, and reaffirm audience interest in their content. On Buy Bulk SMS Service the not-so-bright side, some companies simply blasted out emails to anybody they could scrape from their databases. That’s never a great practice – and might have violated the law that Buy Bulk SMS Service prompted the email in the first place. I’m not a lawyer. I am not giving legal advice on GDPR compliance (if you’re concerned about that, work with your company’s legal team).
Instead, I’m using the torrential GDPR outpouring to illustrate some do’s and don’ts for email marketing. Use the flood of emails as an opportunity to rethink your marketing, advises automatically TO TWEET HANDPICKED RELATED CONTENT: How to Buy Bulk SMS Service Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction Don’t include a CTA that leads to a dead (or wrong) end One email I received included a call to action with these options: Stay subscribed Change preferences Opt out I clicked opt out and landed on a page with no opt-out option. Buy Bulk SMS Service I left all check boxes blank and submitted the form. Then I received a thank you … for opting-in. What? Do explain in the subject line the action required If you require someone to take an action, Buy Bulk SMS Service emphasize the action in the subject line. “[Action Required]: GDPR” or “[Important Notice] Please Confirm Your Subscription.”