Instagram continues to be positioned as one of the most powerful networks for digital marketing. Now that we're (finally!) ushering in the new year and leaving 2020 behind, it's time to catch up on Instagram trends for 2021. Let's get started! Do you want to improve your advertising campaigns on Facebook and Instagram ? Enter here and watch for free the course that will help you achieve better results for your brand or company.
The 15 Instagram trends that you cannot miss in 2021 1) Instagram Shops e Instagram Checkout Instagram Shops is a new functionality that allows individual email list professional profiles that have an ecommerce to create their own store within this social network, instead of just labeling products. Thus, users can complete their purchases without leaving Instagram. In addition, Instagram Checkout has also been launched , which allows saving bank and payment details within the application to make the purchase faster and easier. Instagram shopping example 2) Live streams and Instagram Instagram Lives have increased their popularity a lot this year, especially during confinement.
For this reason, the social network has announced that it is going to lengthen its maximum duration from one to four hours and launch an archiving function for live broadcasts. 3) New regulations on advertising with influencers In October 2020, the Spanish Association of Advertisers and Autocontrol signed a new advertising regulation agreement with the Spanish government: the Code on the Use of "Influencers" in Advertising .