In General Discussion
There's an old adage in marketing email list: "When we say something about ourselves, people tend to disbelieve it but when others say something about us, people tend to believe it." Positive earned media is a result of brand behavior. Many consumers email list don't trust advertising, but they do trust peer recommendations email list. This is why earned media is so important to your success. One positive testimonial can have more value than an expensive email list advertisement. When you have done something so well or interesting that people want to use their own media to tell others about it, you're earning media. More email list importantly, earning media is about engaging with consumers on their terms and gaining trust based on genuine understanding of what interests them. Building relationships through strong networking is also earned marketing. Build your networks by joining email list groups, attend events, do public speaking, write articles or an eBook, and meet people one-on-one. Here's an example of how one email list small business combines paid, owned and earned marketing to expand their exposure using POE: The small family-owned business where email list I take my cars for service does a great job of combining all three areas of POE. They spend money on a professional direct mail piece that goes out regularly to area homes and businesses (paid).