In General Discussion
At this time, under the premise that the category email list product urgently needs to "retain", "grow" and "promote", the Internet membership system is derived . Under the refined user operation , major companies continue to optimize their membership systems, or are joining the development of membership systems. 1.3 Membership system classification This is only a general overview of the classification, without detailed expansion. (1) Free membership and paid membership Free category email list member: Become a member if you reach the preset rules, such as Alipay member. Paid membership: Pass a certain amount threshold, such as JD Plus, Taobao category email list 88 membership. (2) Level members and indiscriminate members Level Member: Different levels enjoy different benefits, usually superimposed. Undifferentiated Membership: All tier benefits are the same. (3) Single member and multiple members Single Membership: There is only one membership system in the entire product. Multi-membership: In the same product, there are multiple membership systems. 2. The category email list value of the membership system 1. The value of the product makes users feel that they category email list can stay for this, and become members, and further develop a “dialogue” with the product. . 2. Grasp user pain points and enhance user value Whether the rights and interests are balanced with the payment is a pain point for users. If investment > return, users will be retained in the membership system and increase stickiness, which will indirectly increase the consumption power in the platform and promote category email list the business growth of enterprises.