Consumers are increasingly in danger of being forced to depend on information that they are offered. His view of the world can be very limited and distorted as a result. Online marketing can go too far There is a good chance that online marketing will go too far, that providers will be guided too much by available data. This danger arises because implicit assumptions based on profiles can lead to manipulation, whether intentional or not. Consumers can lose sight of the “world” (the rest of the offer). This trend can be exacerbated by the increasing influence of content marketing.
Unfortunately, this raises the important question of which approach will win: consumer free will or bubble compulsion? Time will tell and much will depend on consumer awareness and a different view of privacy by governments. The government must intervene I can't come to any other conclusion than that online consumers are becoming job function email list victims of their own data and thus of a handful of tech giants. If governments do not intervene appropriately, and do not impose conditions on the use of that data, the consumer's own free will, interests and needs are at stake. Then we become dependent on tech companies and how they determine our lives. The king is dead, long live the victim!
The Belgian Data Protection Authority ruled on 2 February 2022 that IAB Europe's Transparency and Consent Framework (TCF) does not comply with the GDPR for several reasons.* The two main problems are that IAB has not requested sufficient consent for the TC String and that insufficient information was given about what happened to the personal data. The ruling in Belgium applies to all of Europe, because mutual agreements have been made about the enforcement of cross-border infringements. What does this mean? Cookies for advertising 80% of European websites would use IAB's cookie pop-up. IAB's system is, among other things, linked to a Real Time Bidding system, with which advertisements can be placed based on data from website visitors.